Marketing Strategy and Plan Strategic Focus

Question: Discuss about the Marketing Strategy and Plan for Strategic Focus. Answer: Strategic Focus: Mission In the world, some persons survive with their disabilities such as physically challenged. These persons live through tough situations, therefore doctors and personal physicians prescribed them with such products which can help them. A wheelchair is prescribed for the disabled people that will enable the disabled people to move to various places by the help of the new electronic wheelchair. The wheelchair can be made based on the technology of a bike. Before taking a wheel chair, it is an advice for the patients to take suggestions from doctors. The doctors would review the disabilities of patients, then the doctor would provide them. The mission statement states the creation and producing wheelchairs and transport and correspondence framework for the disabled with useful inabilities. The product Ghanmi that is to be produced would allow the disabled with abilities to lead a normal life. The new product Ghanmi provides a sense of innovation and technology that is planned to be produce d. These chairs can be manufactured in large number if customers demands increases. Core Competency Competitive Advantage The wheelchair is very useful for the disabled. Since customers like innovation therefore wheel chairs must be build withlatest innovation and the efficient use of technology. The wheelchair Ghanmi has some competitive advantages. Since the wheelchair is based on the electronic technology, therefore it satisfies the patient and provides him or her a comfort. The technology allows people to move within their homes and it can help to minimize the dependency on others regarding moving from one place to another. Thus these wheelchairs have competitive advantages over normal wheelchairs. In electronic systems, batteries are present which is used for powering the motor of the device. A controller is present which helps the patient to migrate anywhere by controlling the controller. Electric wheelchairs have many benefits than normal wheelchairs. The core competency of the product is the design and the price that is significantly assessed on the market mechanism. As a result, all wheelchair products from different companies feels the heat of competition regarding innovation in technology. Key Objectives: The basic objective of the product wheelchair is to target the programs of healthcare standardsand it can be done if the patients of healthcare standards needs the product. The product that has been outlined by new innovative and technological aspects have been planned to design as per the needs of the disabled persons. The product is designed as per the suitability of the disabled persons so that it may be comfortable for them. Thus, the product will be provided at very low price as the company intends to work on the significant motto of improvising the Medicare standards. Ghanmi is termed as the future and will significantly be beneficial for the disabled. The user must turn off the power of wheelchair when it is not in use. The user must be aware of the wheelchair controls or else accidents can take place. The wheelchair must be made with user-friendly technologies.